Not known Factual Statements About Johnnie Walker Blue Label Ultra

To rejoice this technological breakthrough, only 888 confined edition bottles will likely be created making this an unmissable piece of background for collectors.

Actual cost savings would be project and product dependent, but usually, unbiased experiments display that, all else equivalent, For each and every gramme of glass lessened Meaning above 50 percent a gramme significantly less carbon emissions in generation.

Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of the spear for glass—specifically for businesses wishing to offer in Europe.

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Worldwide Design and style Director at Diageo, Jeremy Lindley who led the look venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxury. With other classes moving to lightweight – like eyewear and superior-functionality biking – we questioned no matter if luxury spirits could observe fit. “We took our eyesight to a staff of specialist glassmakers and all through a 5 12 months take a look at-and-find out procedure slowly but surely uncovered how to build stylish, light-weight glass.

This tends to make a discreet opening by which the bottle could be taken off. Immediately after pouring a glass of the scarce, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its purely natural resting put and a testomony to purposeful design and style.

We hope that our discoveries could have a optimistic effect within the wider business and assistance explore new alternatives for lighter, decrease carbon packaging alternate options.”

Johnnie Walker Blue Label Ultra may be the manufacturer’s lightest 70cl Scotch whisky glass bottle up to now also to the ideal in the manufacturer’s information and exploration, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design takes bold strides and dares to experiment having a recognised paradigm of luxurious.  

Weighing a hundred and eighty grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxurious spirits packaging

“We didn’t know very well what we had been going to have the ability to obtain whenever we set out to push the boundaries johnnie walker blue label ultra of luxurious, and the result is something that lots of reported wouldn't be attainable. 

The technological challenges that lightweighting presents led us to include many structure and output requirements that we couldn't have envisaged In the beginning of our journey; with the requirement of a tear fall shape which We now have moulded to continue to mimic the enduring sq. form of Johnnie Walker bottles, to your addition of a protecting cage to permit for just a round base, plus the hand-making and filling of each specific bottle in order to avoid damages in generation.

With much less than 888 bottles produced globally, each bottle is independently numbered and offered in the luxury collector’s case.

Stated system aims to reduce the bodyweight of glass in Johnnie Walker packaging. This should have a direct impact on the carbon emissions of Johnnie Walker packaging, each regarding output and transport. 

“We’re almost certainly about 12 months from People initially solutions hitting the industry due to the lightweighting method.”

Certainly—this collectible version can be purchased on the web and transported securely towards your doorway with signature affirmation.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, first made in distilleries that have since shut.

Since the time of its founder, John Walker, those who Mix its whiskies have pursued flavour and excellent earlier mentioned all else.